What does it take to get a good job in today’s ever-evolving economy? Some people looking for that next position believe that networking is a key to success — whether through social connections or websites like LinkedIn. Others focus on crafting the personal brand they think will appeal to hiring managers. But a lot of those job seekers are way off the mark, says Illana Gershon, who has researched what works best and has reported the results in her book — Down and Out in the New Economy: How People Find and (or Don’t Find) Work Today. Gershon, an Indiana University professor of anthropology, discussed her findings on the Knowledge@Wharton Show, which airs on Sirius XM channel 111. She summed up the pervasive myths and out-of-date techniques, and offered advice for taking the pain out of the job-hunting process.