“Cyber Monday was one for the history books this year, bringing in $3.45 billion and making it the biggest online shopping day ever,” said Tamara Gaffney, principal analyst at Adobe Digital Insights. “Consumers converted carts into purchases at record high levels before the season, and likely the year’s lowest price deals ended.”
Retailers did a much better job of managing inventory this year, with a fewer out of stock messages on Cyber Monday. But the big increase in online sales on Black Friday seemed to take them by surprise, as out of stock messages actually increased on that day.
In fact, Black Friday and Cyber Monday could soon reach parity. Black Friday generated just $110 million less in online sales than Cyber Monday.
“We’ll be watching this closely next year as Black Friday could be the one to top the records,” Gaffney said.