Classic Elon Musk: A Mysterious Tweet About Top Secret Tesla Masterplan

Billionaire entrepreneur Elon Musk is a wizard at many things, not the least of which is spinning hype for his companies on Twitter TWTR +4.09%.
On Sunday, he did it again, with a tantalizing tweet about a new “top secret” master plan for Tesla Motors TSLA +0.46%.
Working on Top Secret Tesla Masterplan, Part 2. Hoping to publish later this week.
— Elon Musk (@elonmusk) July 10, 2016
Who knows what he’s got up his sleeve, but no doubt the buzz will divert attention away from the negative press Tesla has been receiving lately, following the first fatal accident of a Tesla owner using AutoPilot.
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