Clare O'ConnorForbes StaffTo coincide with the long July 4th weekend, the country’s largest union of retail workers has spent six figures on an ad campaign painting Walmart as unpatriotic for its alleged use of foreign tax havens to avoid U.S. taxes.
“This 4th of July, Walmart’s celebrating,” says voiceover in the ad, “in Luxembourg, the Cayman Islands, and Barbados.”
The nonprofit released a report alleging that Walmart has hidden $76 billion in an extensive, secretive web of 78 subsidiaries located in 15 tax havens where it has no retail presence
A spokesperson for the big-box giant dismissed the 51-page investigation as “flawed” and “incomplete.”
“This is the same union-supported group that regularly issues similar, flawed reports on Walmart to promote their agenda rather than the facts,” said Walmart’s Randy Hargrove. “This latest report includes incomplete, erroneous information designed to mislead readers.”
The TV spot also highlights the disparity of pay between Walmart CEO Doug McMillion, who earned $25.6 million in total compensation in 2014, and the average store employee, who makes slightly more than the federally mandated minimum wage.
The ad will be shown in 10 markets over the holiday, including Walmart’s hometown of Bentonville, Ark., Washington, D.C., and a handful of southern cities and towns.
It will be accompanied by a print campaign contrasting the lot of the hourly Walmart worker with that of America’s richest family, the Waltons, pointing out that it’d take an average Walmart associate 1,117,514 years to earn what the billionaire Waltons did in 2014.
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