The Ultimate 5 Strategies to Get the Most Out of Your Facebook CampaignMedia Facebook

Facebook knows a lot about you. The platform works with data brokers that have access to trillions of data transactions per year. Companies like Acxiom have 23,000 computer servers collecting, collating and analyzing consumer data. These servers hold information on about 500 million active consumers with 1,500 data points per user.

So whatever recent purchases you’ve made, how often you play words with friends and your relationship status, Facebook knows. For advertisers, this information is invaluable.

Brands looking to advertise on the platform may wish to partner with a Facebook advertising specialist. Otherwise, marketers who prefer to be more hands on should pay attention to the following information.

Recent Purchasing Behavior

Facebook allows you to use this data to target all sorts of audiences, depending on what they’re buying and what they’re interested in. When targeting audiences based on purchasing behavior, categories include clothing, food & drink, health and beauty, and more. Within those categories you can get even more specific and target “foodies,” “chefs,” “artists,” or even “DIYers.”

Facebook will also tell you how many people are in each category you have created, so you can get an idea on the amount of reach your ad will get. It is also interesting to target users who have bought products by your competitors. These audiences are clearly interested in what you’re selling, so it is your job to communicate to them why your brand is superior.

Event Targeting

There is a wide range of services that are needed for major life events. Think weddings, birthdays, funerals, and the like. Did a couple just get engaged? They are probably going to be interested in registry services. Did someone just have a baby? New parents will likely be interested in cribs or strollers.

Facebook allows you to target people based on life events, and the site allows you to get very specific. New job? Check. New relationship? Got it. Do you want to target a couple that has already been engaged for a year? Facebook gives you that option.

Custom Audiences

Facebook allows you to target your existing customers and contacts through their platform. This will help you engage with your existing customers base, sell them complimentary products they would be interested in, and increase brand loyalty.

You can build your custom audience either by uploading a list of email addresses or phone numbers. You’ll save the list as a CSV or TXT format. Within the Custom Audience option, you’ll choose Customer List; your audience should be ready in about 30 minutes.

You can also target people who have been to your website, or even clicked on certain pages. This will allow you to advertise to those who have expressed interested in your company, but may not have made a purchase or given you their full information.

Lookalike Audiences

Once you have created custom audiences, you will be able to create lookalike audiences. Lookalike audiences are based on traits selected from your custom audiences, website visitors, and/or those who have liked your page on Facebook.

Lookalikes are audiences that resemble the customers you already target. This means they are clientele with similar interests, but have yet to discover your company.

Layered Targeting

Layered targeting on Facebook will allow you to get super specific. By combining behaviors, demographics, locations, and more, you can get wildly specific in your advertising. Doing so will allow you to reach people who are a perfect fit for your proposed messaging.

Keep these five strategies in mind when building your next Facebook marketing campaign, and you should see success.