Jason Goldberger, Target’s chief digital officer has left the company in a sudden shakeup at the Minneapolis-based retailer.
Goldberger’s responsibilities will be divided up between Chief Information Officer Mike McNamara and Mike Triton, chief marketing officer.
“To provide clear accountability and speed up decision making, we will be transitioning Jason’s responsibilities to two current leadership team members,” CEO Brian Cornell said in a statement. “Taking this body of work in a new direction will help advance our efforts in these key areas during a pivotal time for Target.”
Pivotal indeed. The holiday season is getting started and Target is struggling to grow sales across several key metrics, including digital. Sales through the digital channel grew just 16 percent in the second quarter this year, compared to 30 percent growth for the same period the year before.
Target is also having trouble winning shoppers in at least one key category: grocery.
Goldberger’s team had recently rolled out a new mobile-optimized website, begun testing a loyalty program and enhanced the Cartwheel mobile app with more features.