Knowledge@Wharton: You broke toys into three categories: little kids, tweens, and teens. For the little kids you said LeapFrog is still doing pretty good stuff?
“We’re seeing a lot of interactive toys — toys that are actual, physical toys that you can also play with in the virtual world.”
Knowledge@Wharton: You also brought up [the Gizmos & Gadgets Kit] and it’s similar to Legos in terms of building.
Knorr: Guitar Hero and Rock Band are back from the dead and … they’re going head-to-head this season. We love these toys because … this is a video game that really brings the whole family together. It’s super fun for the whole family and Common Sense Media recommends it [because] kids are spending more time with media than ever before. It really is important for parents to get involved in their kid’s media lives and one of the best ways to do that is through video games.
“This is virtual reality for kids and it’s cheap… You can download an app that let’s you actually feel like you’re walking the streets of Venice or exploring Versailles.”