Heinz, Kraft agree to merge, forming a new food giant

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Geoffrey Smith

Buffett hails deal as ‘uniting two world-class organizations.’

HJ Heinz, owned by Warren Buffett’s Berkshire Hathaway  BRK.A -0.75% , is to merge with Kraft Foods Group  KRFT 32.57% , creating a new giant in the food industry and paving the way for Heinz to return to the stock market,the two companies said Wednesday.

Heinz is to buy 51% of Kraft in a deal brokered by Berkshire and the Brazilian-based private equity company 3G. Kraft shareholders will get a $10 billion special dividend ($16.50 a share) under the deal, the rumor of which helped propel Kraft’s shares 16% in after-hours trading Tuesday. The dividend alone equates to 27% of Kraft’s market value as of the close of Tuesday’s trading.

“This is my kind of transaction, uniting two world-class organizations and delivering shareholder value,” Buffett said in the statement. “I’m excited by the opportunities for what this new combined organization will achieve.”

The new company will be called The Kraft Heinz Company and will be the third-largest food and beverage company in North America with around $28 billion in annual revenue. It will have eight brands that each generate more than $1 billion a year in sales, including Philadelphia cream cheese and Heinz’s signature tomato ketchup. Subject to regulatory approval, the deal is expected to close in the second half of this year.

The companies are targeting $1.5 billion a year in annual cost savings by the end of 2017, which is also their target for making the deal ‘earnings-accretive.’ 3G and Berkshire will fund the special dividend entirely out of their own cash, in order to avoid any rise in Kraft’s debt level. They said they’re committed to keeping the company’s investment-grade credit rating.

3G teamed up with Buffett to acquire Ketchup maker H.J. Heinz for $23.2 billion two years ago. Buffett had said in May he expected to work with 3G on more transactions.

Berkshire and 3G said that 3G’s managing partner Alex Behring will become chairman of the new company while Bernardo Hees, currently Heinz’s chief executive, will become CEO. John Cahill, who has struggled to turn round Kraft’s fortunes as CEO, will become vice-chairman and will head a newly-formed operations and strategy committee.