2014/10/29

The Customer Centricity Summit: High-Velocity Growth

Insights for Utilizing Analytics, Behavior and Loyalty Initiatives to Drive Sustainable Growth and Retain the Customers who Matter Most


“Firms are finding it increasingly difficult to find sustainable growth through product innovation alone – for many of them, a better source of growth is through the identification of high-value customers, and building new strategies around them.”
Peter Fader
Frances and Pei-Yuan Chia Professor of Marketing
Co-Director – Wharton Customer Analytics Initiative
The Wharton School
Best selling author  of “Customer Centricity: Focus on the Right Customers for Strategic Advantage”
Knowledge@Wharton, in partnership with The Wharton Customer Analytics Initiative and Momentum presents the The Customer Centricity Summit: Insights for Utilizing Analytics, Behavior and Loyalty Initiatives to Drive Sustainable Growth and Retain the Customers who Matter Most.
High performing businesses that can recognize the differences between being customer “friendly” versus truly customer “centric” are capitalizing on the ability to identify and understand their most valued customers like never before. 
To review the current speaker faculty, click here.
Session highlights include:

Content appropriate for senior executives with responsibility for:
  • Customer Experience
  • Customer Lifetime Value
  • Marketing
  • Marketing Science
  • IT
  • Privacy
  • Data
  • Security
  • Branding
  • Digital Strategy
  • Big Data
  • Analytics and Data Mining
  • Business Intelligence
  • Data Architecture,  Infrastructure and Science
Relevant for customer facing industries including:
  • Retail
  • Consumer Goods
  • Services
  • Finance
  • Entertainment
  • Travel & Transportation
  • Leisure
  • Family
  • Lifestyle
  • Health

Founding Sponsors

  • As a market leader in enterprise application software, SAP helps companies of all sized and industries run better.  From back office to boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.  SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.  SAP has more than 252,50 customers in 188 countries, more than 66,500 employees and locations in more than 130 countries and a 42-year history of innovation and growth as a true industry leader.
    Organization:SAP America
    Web Address:www.sap.com
  • Navigate a path to successful digital transformation with TCS’ fully integrated Digital Software & Solutions (DS&S). In this era of unprecedented change, technologies like social, mobile, Big Data and cloud are converging and interacting, disrupting traditional business operations at lightning speed. As a result, you face both increased uncertainty and extraordinary opportunities. TCS’ DS&S offers integrated solutions that help you serve your customers better and thrive in this rapidly changing digital environment.
    Organization:TCS Digital Software & Solutions Group
    Web Address:www.tcs.com
  • Nasdaq.com is the official investor focused website of The NASDAQ OMX Group, Inc., the world’s largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,700 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit the official corporate site at www.nasdaqomx.com.
    Organization:NASDAQ OMX
    Web Address:www.nasdaqomx.com

Lead Sponsors

Supporting Sponsors

  • Bond Brand Loyalty, formerly Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world’s most beloved brands. We believe that the world can be a more loyal place – a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. We build measurable, authentic and long-lasting relationships between our clients’ brands and their customers through a complete combination of services, including loyalty design, customer experience solutions, market research, insights and analytics, live events, experiential marketing, and powerful loyalty technology platforms centred around a signature human science approach to brand loyalty. Bond Brand Loyalty is a Maritz Company. For more information, please visit www.bondbrandloyalty.com.
    Organization:Bond Brand Loyalty (formerly Maritz Loyalty Marketing)
    Web Address:www.bondbrandloyalty.com

Luncheon Sponsor

Media Partners

Thought Leadership Partner

  • An entrepreneurial company at heart, Momentum believes in committing our people, capital and ideas to helping our partners develop, grow and innovate sustainable conferences and live event experiences across multiple audiences and industries. For more information, visit us at www.momentumevents.com.
    Organization:Momentum
    Web Address:www.momentumevents.com
  • The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through WCAI’s innovative research opportunity program, world-class scholars collaborate with leading-edge businesses to ask and analyze critical questions. WCAI’s R&D “crowdsourcing” approach enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. For more, visit www.wharton.upenn.edu/wcai/
    Organization:Wharton Customer Analytics Initiative 
    Web Address:www.wharton.upenn.edu/wcai

Event News

  1. Knowledge@Wharton Announces CEOs of Lucky Brand, Triumph Motorcycles to Join Fellow Executive as Speakers for the Retail and Consumer Goods Summit: High-Velocity Growth

    PRESS RELEASE PHILADELPHIA, PA, FEBRUARY, 2014–Knowledge@Wharton, the Wharton School of the University of Pennsylvania’s online research and business analysis journal, today released the updated speaker faculty and agenda for “The Retail and Consumer Goods Summit: High-Velocity Growth,” a two-day event …Continue reading →

  2. Download the Brochure for Knowledge@Wharton’s Retail & Consumer Goods Executive Summit: High-Velocity Growth

    The Wharton School’s Knowledge@Wharton invites you to download the event brochure for the Retail & Consumer Goods Executive Summit: High-Velocity Growth produced in partnership with the Wharton School’s Jay H. Baker Retailing Center and Momentum Event Group. Taking place April … Continue reading →

  3. Knowledge@Wharton Announces Dates, Speakers and Venue for High Velocity Growth 2014, the Retail and Consumer Goods Summit

    PRESS RELEASE PHILADELPHIA, PA, DECEMBER, 2013–Knowledge@Wharton, the Wharton School of the University of Pennsylvania’s online research and business analysis journal, today announced it will launch a conference for senior executives in the consumer goods and retail industries. Titled, “High Velocity …Continue reading →

  4. Initial Speaker Faculty Announced.

    KNOWLEDGE@WHARTON and Momentum Events today announced the first confirmed speakers for the 2014 Retail & CPG Growth Summit. Carlos Alberini, Co-CEO of Restoration Hardware Tariq Farid, CEO, Edible Arrangements Dr. Keith Kantor, CEO, Green Box Foods Sangita Forth, Vice President, … Continue reading →
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