Color can be one of the most important elements of branding.
For instance, Ford's blue gives people a sense of comfort and stability, while Barbie's bright pink evokes femininity and warmth.
As a result, many brands have trademarked their recognizable colors to protect the signature shades that help form their identity in the marketplace.
For instance, Coca-Cola has its iconic red and white scheme protected. Plenty of other companies have single shades of color trademarked, which are crucial to how brands create their marketing, packaging, uniforms, and in-store design.
We wanted to see just how successful these companies have been at getting people to associate their brands with their trademark color.
Can you name the company based on its trademark shade?
Hint: Shipping
Pantone
UPS uses its trademark brown—called Pullman brown—as an integral part of its marketing. It's even the focus of the brand's tagline: "What can Brown do for you?"
Hint: Luxury
Pantone
Tiffany's robins egg blue color is iconic, and is trademarked in the US and elsewhere.
Reuters
Hint: Telecommunications
Pantone
T-Mobile's magenta has been registered with the company since 2000, and is featured prominently in its stores and advertising.
Hint: Office supplies
Pantone
Post-It's shade of canary yellow is trademarked by 3M. It had a spat with Microsoft back in 1997 over its notes software, which put movable yellow notes on your desktop.
Hint: Personal finance
Pantone
H&R Block has its green square trademarked to prevent other companies from using it to sell tax preparation software.
H&R Block
Hint: Machinery
Pantone
Caterpillar's shade of yellow is featured in the triangle on its logo. The shade of its construction equipment is often seriously faded due to the nature of their work.
Flickr
Hint: Shoes
Pantone
Shoe designer Christian Louboutin won a court ruling in 2012 that prevents rivals from copying his distinctive red soles.
Photographer Philippe Garcia from Christian Louboutin book published by Rizzoli
Hint: Hardware
Pantone
Home Depot's orange is trademarked, and it uses the color everywhere from its employees' aprons to the brand's logo.
Hint: Cafe
Pantone
The green used in Starbucks' logo is part of one of the coffee giant's trademarks.
Starbucks
Hint: Home supplies
Business Insider
Owens Corning has its shade of pink trademarked and integrated it into its advertising by using the Pink Panther as a mascot.
Hint: Pharmaceuticals
Company packaging
AstraZeneca's heartburn relief drug Nexium is marketed as the 'purple pill,' so naturally, the shade used on the pill is protected.
Hint: Beverage
Company packaging
Champagne house Veuve Clicquot's products are known for their trademark yellow shade.
Jamie McCarthy/Getty Images for Veuve Clicquot
Now check out some interesting logos
Business Insider/Aaron Taube
Read more: http://www.businessinsider.com/which-brands-own-these-signature-colors-2014-7?op=1#ixzz36KTPWBSB
No hay comentarios.:
Publicar un comentario