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Trends that start out small can wind up transforming the way we live. For example, just a few years ago, social media seemed like a fad for teenagers. Today we use it to communicate, figure out where to eat — even break up with people.
How do we decide what to buy? Is wearable technology here to stay? Do you check your phone as often as the average person does?
Companies need to pay attention to the changing ways consumers act and think, because if they don't adapt, they'll be left behind.
We've picked 15 of SAP's "99 Facts On The Future Of Business" to give you a taste of where we are and where we're headed. Click through to find out which trends are shaping our lives, and read more about SAP's Conversations on the Future of Business.
It may be gutless, but social media makes it a lot easier to break up with people.
SAP
Brian Solis of Altimeter Group quotes the statistic here.
We check our phones every 9.6 minutes (in a 24-hour day).
SAP
And mostly, we're not using our phones to check for the time, says analyst Mary Meeker.
The amount of content on the Internet keeps growing at an astounding rate.
SAP
Google performs 2 million searches a minute, and 72 hours worth of video is uploaded to YouTube every 60 seconds. You can find out more in infographics on the Daily Mail site.
We're watching more and more video online.
SAP
It'd take someone over 5 million years to watch the amount of video that will cross global IP networks each month in 2017. Read the white paper from Cisco.
We're curious about what our friends do and where they go.
SAP
Brian Solis says, "Social media is more about social science than technology," and claims that out-of-step companies will flounder.
We listen to complete strangers when deciding what to buy. Sorry, Mom.
SAP
If Mom says to buy a sweater, but commenters are saying it'll unravel in minutes, we're just not going to buy it, Solis says.
If customer service is rude to us, we'll leave and never come back.
SAP
What do we hate the most? Getting trapped on a voice-automated phone line or lost on some site's help page, according to Genesys.
We care about how we're treated when we buy things.
SAP
For a company to shine, it has to be there for you during the "moments of truth," like when you lose a credit card or your flight is canceled, according to McKinsey.
If we have a bad customer experience, we'll remember it.
SAP
HelpScout says businesses need to "take the time to read the customer's question carefully before rushing to respond." Customers get frustrated when they have to reply three times to get the right answer.
For all the competition over cellphone data plans, we still use Wi-Fi whenever we can.
SAP
This data comes from OECD Communications Outlook.
We're starting to measure every move we make.
SAP
And Mary Meekler gave this statistic before the release of the Fitbit Force.
Dads are getting better about sharing the housework.
SAP
At the same time, parents remain conflicted about what is best for their children, Pew Research says.
There are still too many low-paying jobs in the world.
There's a huge chance we're going to run out of water.
SAP
The OECD says groundwater depletion might become the greatest threat to agriculture.
... While other places might flood.
SAP
According to the OECD, the economic value of assets at risk from floods is expected to be about $45 trillion by 2050.
Want to see what other changes are in store?
From cool technology to innovative hiring practices, industries everywhere are transforming how they do business.
Read more about The Future Of Business »
Read more: http://www.businessinsider.com/sc/15-trends-that-are-shaping-the-future-2013-11?op=1#ixzz2jxhwarEE
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