2013/10/23

Coke Is Starting A 'High-End' Fashion Line — And This Is What It Looks Like

Coca-Cola is rolling out a "high-end" fashion line of vintage bomber jackets, vests, and biker jackets that will run between $450 and $1,650.
The 200-piece collection was crafted by the designer Dr. Romanelli (aka DRx), who stitched together the items from Coca-Cola branded clothing he found in thrift stores and flea markets around the world.
Here's what some of the collection looks like:
Coke jackets from adweek by Dr. Romanelli
Dr. Romanelli
Red sweatshirt Coca-Cola by Dr. Romanelli
Dr. Romanelli
yellow coca-cola jacket by Dr. Romanelli
Dr. Romanelli
The line will debut in select stores in Paris, London, New York, Los Angeles, Las Vegas, Toronto, Miami, Shanghai, and Hong Kong.


Read more: http://www.businessinsider.com/dr-romanelli-creates-coke-branded-fashion-line-2013-10#ixzz2iZdNK6WF

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