McDonald's has been the undisputed leader of fast food for years.
But the brand fell on hard times this year because many consumers felt too broke to indulge in the company's Big Macs and fries.
McDonald's reacted swiftly, making changes to its menu, aesthetic, and technology.
Initial results are encouraging, and McDonald's sales are up.
Chances are, your experience eating there is different from a year ago.
McDonald's introduced the McWrap, which was meant to compete with Subway and attract a younger audience.
McDonald's
In March, AdWeek reported that McDonald's called the McWrap the "Subway crusher" in an internal memo.
The company also believes the wraps, which contain crispy or grilled chicken and clock at between 360 and 600 calories, will bring in more young customers.
McDonald's got rid of the Angus Third Pounders and souped up its Quarter Pounders.
McDonald's
The new Quarter Pounder flavors are bacon and cheese, deluxe, and Habanero ranch. The Angus burgers were too expensive for McDonald's cash-strapped customers.
It also added healthier items like the Egg White Delight breakfast sandwich and Blueberry Pomegranate Smoothie.
McDonald's
These items are meant to appeal to people who don't go to McDonald's because they think it isn't healthy.
McDonald's announced it was in the process of redesigning half of its restaurants.
About half of McDonald's restaurants will get renovations to reflect the "current contemporary look" — muted colors and modern exteriors instead of red and yellow decor.
It started testing a mobile ordering app.
Justin Sullivan/Getty Images
The app would allow customers to order and pay online. The customer could pick up their food curbside, at the drive-thru window, or in the store.
And is experimenting with a "Blitz Box" meant to feed multiple people.
The family-sized value meal contains two Quarter Pounders, 20 McNuggets and two medium fries. It's currently being tested in Kansas City, Missouri.
McDonald's got rid of Chicken Selects to pave the way for its new Mighty Wings.
William Wei / Business Insider
The Mighty Wings did well in initial tests, so McDonald's just took them national.
They taste pretty delicious, if you don't mind that the sauce isn't evenly slathered.
And it added steak to its breakfast menu to seem more premium.
The steak patty can be added to any traditional breakfast sandwich and is meant to lure in new customers.
It started revamping the Dollar Menu, meaning that $1 burgers could go away forever.
Food price inflation has made items on the Dollar Menu less profitable, with the $1 burger especially problematic after last year's droughts. The brand is testing price points of $1.50 or $2.
It also began experimenting with expanded breakfast hours.
The brand is testing "McDonald's After Midnight" menu. Breakfast essentials like Egg McMuffins and hash browns would be sold alongside burgers and fries.
McDonald's keeps investing overseas, releasing new menu items like the Mega Potato in Japan.
McDonald's
The Mega Potato is McDonald's highest-calorie menu item ever. It contains almost a pound of the brand's famous fries.
You've seen what McDonald's changed this year...
Read more: http://www.businessinsider.com/mcdonalds-changes-in-the-past-year-2013-9?op=1#ixzz2fB04GKeh
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