2013/08/20

Microsoft Learned QR Codes Don't Work

kate upton gillette
Monday, Microsoft announced that Microsoft Tag — the company's customizable QR code alternative — is shutting down in August 2015.
To which the tech world replied, "Wait ... QR codes are still a thing?" (The answer is yes. Gillette even incorporated the Rorschach-like, black-and-white, scannable blocks on a recent Kate Upton ad.)
Scanbuy is taking over the support for Microsoft's Tag technology next month.
Even though some research has shown that people are increasingly scanning QR codes, Aaron Strout at Marketing Land predicted that 2013 will be the last year of the QR code. "What I haven’t been able to find are statistics that show repeat usage," Strout wrote. "My guess is that there is a reason for that."
To reinforce the point, we have collected some of the worst QR code mishaps ever.

When QR Codes get 3-D.

When QR Codes get 3-D.
WTF QR Codes

Scanning the weapon code might lead to a cavity search.

Scanning the weapon code might lead to a cavity search.
WTF QR Codes

What's more likely: that this was done in Silicon Valley or Williamsburg?

What's more likely: that this was done in Silicon Valley or Williamsburg?
WTF QR Codes

Is this really the most effective way to find a lost dog?

Is this really the most effective way to find a lost dog?
WTF QR Codes

To avoid the whole lost pet scenario.

To avoid the whole lost pet scenario.
WTF QR Codes

The photo submitter said it best: "Hey buddy, could you pass me your spoon when you’re done so I can DIG OUT MY EYES WITH IT?!"

The photo submitter said it best: "Hey buddy, could you pass me your spoon when you’re done so I can DIG OUT MY EYES WITH IT?!"
WTF QR Codes

Doesn't a spinning QR code kind of defeat the point?

Doesn't a spinning QR code kind of defeat the point?
WTF QR Codes
WTF QR Codes

Remember to wash your hands ...

Remember to wash your hands ...
WTF QR Codes

There are just no words.

There are just no words.
WTF QR Codes

Sigh ... good luck finding cell service in the subway.

Sigh ... good luck finding cell service in the subway.
WTF QR Codes

On the off chance that you do have service in the subway, scan at your own risk.

On the off chance that you do have service in the subway, scan at your own risk.
WTF QR Codes

Banan-advertising!

Banan-advertising!
WTF QR Codes

Umm ...

Umm ...
WTF QR Codes

Please say that this is an attempt at ironic humor.

Please say that this is an attempt at ironic humor.
WTF QR Codes

If you thought that was weird ...

If you thought that was weird ...
A photo retoucher peddles his wares.


Read more: http://www.businessinsider.com/microsoft-sells-tag-qr-codes-dont-work-2013-8?op=1#ixzz2cW6W4T8Z

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