How Brands Use The Psychology Of Color To Manipulate You

Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universal (test your knowledge of trademarked colors by taking this pop quiz).
 
The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.

We've put together a fun color guide based on findings by Karen Haller, a UK-based business color and branding expert who has consulted with a number of well-known brands including Dulux, Orange Mobile, and Logitech.

Click here to learn about the psychology behind colors >

Read more: http://www.businessinsider.com/branding-and-the-psychology-of-color-2012-12?op=1#ixzz2GYH4HHpi

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