Angela Ahrendts, de Apple, es la ejecutiva mejor pagada de EEUU

La vicepresidenta senior de tiendas minoristas y online ganó US$ 82,6 millones el año pasado.

Angela Ahrendts, vicepresidenta senior de tiendas minoristas y online de Apple, fue la mujer ejecutiva mejor pagada en el último año en Estados Unidos.

La ex directora general de la cadena de moda con sede en Londres Burberry Group ganó US$ 82,6 millones en 2014, según datos compilados por Bloomberg. Ahrendts, de 54 años, se unió a la compañía más valiosa del mundo en mayo del año pasado, convirtiéndose en la primera mujer de su equipo directivo.

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La paga de Ahrendts incluyó un bono y otras compensaciones obtenidas tras dejar la dirección de Burberry. El paquete salarial está actualmente valorado en US$ 105,5 millones.

Con la cifra lograda, la ejecutiva de Indiana superó los ingresos de Safra Catz de Oracle. Catz fue la número dos en el ranking después de haber obtenido US$ 71,2 millones en el año fiscal 2014 por su papel como directora financiera. Catz fue nombrada co-CEO después de que concluyera el año fiscal 2014 de la compañía con sede en Redwood City, California. En relación a su ascenso, recibió 500.000 opciones de acciones y 125.000 unidades de rendimiento de acciones, según un documento presentado en septiembre.

En tanto, Marissa Mayer de Yahoo! recibió US$ 59,1 millones en 2014, ubicándose en el tercer puesto de las ocho mujeres del Bloomberg Pay Index, un ranking diario de los ejecutivos mejor pagados en Estados Unidos. Su remuneración -más del 95% se compone de acciones y opciones- ha caído en valor a
US$ 45 millones, según datos compilados por Bloomberg.

Yahoo anunció en enero que planea escindir su inversión restante en Alibaba Group Holding, que había reforzado las acciones de la compañía con sede en Sunnyvale, California, el año pasado. Mayer se encuentra bajo presión para crear valor para los accionistas sin ésta.

Los datos aportados por Bloomberg también incluyen el cálculo del pago por rendimiento, un terreno donde es ganadora indiscutible Ahrendts, ya que su paga es equivalente al 0,3% de la media de los beneficios de Apple en los últimos tres años.

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Apple's Hire Of Burberry's Angela Ahrendts Shows Its Future Is In Lifestyle, Not Tech

When Apple announced its hiring of Burberry CEO (and Forbes Power Woman) Angela Ahrendts, they scored one of fashion’s great turnaround artists as their new head of retail and e-commerce.

They simultaneously added a welcome dose of diversity to their c-suite leadership. Ahrendts is the first woman to serve on Apple CEO Tim Cook’s top team, which is currently all male.

Burberry CEO Proves Tradition Doesn't Prevent InnovationMoira ForbesForbes Staff

11 imagesPhotos: Power Women 2013: Women To Watch This Year

Ahrendts’ ascendance also serves to cement Apple’s decade-long transition from technology company to high-end lifestyle brand. Consider who she’s replacing: her predecessor John Browett came from Dixons, a British big-box electronics chain not unlike Best Buy and decidedly unglamorous (he lasted five months, deemed a bad cultural fit).

Before Browett came Ron Johnson, responsible for the roll-out of Apple’s original retail stores and its now famous Genius Bar concept. His background, like Browett’s, was more mass market than high fashion: he came to Apple from Target (he left for a disastrous tenure at JC Penney, but that’s another story).

“Browett and Johnson had the sensibilities, but not the sophisticated profile,” said Lucy Marcus, CEO of Marcus Ventures Consulting and an expert on corporate governance and leadership. “Ahrendts understands the importance of image and sensibility. She’s done a great turnaround job for Burberry — she’s turned it into a fashion brand with a sleek, slick image.”

Indeed, at Burberry, Ahrendts not only oversaw a tripling of revenues to $3 billion and a stock return of 300%, but she successfully revitalized a 150-year-old brand that had lost its way.

As my colleague Moira Forbes wrote when she interviewed Ahrendts last year, Burberry’s distinct plaid pattern had gone downmarket when the 53-year-old Indiana native took the helm in 2006. Britain’s working class youth had hijacked the print, as had counterfeit vendors peddling Burberry knockoffs on street corners around the globe. While marketers often consider a brand’s logo as sacrosanct, Ahrendts made the bold decision to remove the pattern from 90% of Burberry’s products.

Together with her young, cool chief creative director Christopher Bailey, who’ll replace her as CEO, Ahrendts worked to make Burberry relevant for a new, upmarket consumer — one exemplified by Kate Middleton, who chose a Burberry trench for her first outing as princess-to-be. Within 24 hours, the $1,000 coat sold out around the world.

By hiring Ahrendts, Cook and his team are signaling their desire to keep Apple just as fresh and upmarket as Burberry, which is renowned for its canny social media and web presence.

“They’ve brought in someone who doesn’t think like an electronics retailer,” said Kathy Gersch, executive vice president at leadership consultancy Kotter International. “When the Apple store was developed, it was outside of the box. They have to keep evolving that experience or it gets stale.”

They’ve also been smart to hire a head of retail who understands the buying decisions of women, particularly those with a disposable income.

“Attracting women is, in my mind, a high priority for Apple,” said Kelly Hoey, co-founder and managing director of startup accelerator Women Innovate Mobile, who has worked in partnership with Apple’s retail team on a speaker series. “If 85% of consumer purchases are directly made or influenced by women, why wouldn’t you hire someone who knows the female market?

Hoey added that Apple’s transition to a luxury lifestyle brand means shoppers now expect not just the best design and technology from the company’s products, but the best customer service. “We can buy an iPhone anywhere. AT&T. Best Buy. Why do I want to go into Apple? It has to be high-end. This is luxury.”

For Marcus, hiring Ahrendts represents an effort on Apple’s part to look outside the Silicon Valley bubble for leadership. “She’s had this great international experience, especially leading Burberry into Asia,” she said. “At these tech companies like Apple and Google and Twitter, there are so few international people on their boards and in top executive roles. It’s so Silicon Valley-centric. They need more people like Ahrendts, from outside their comfort zone.”

Hoey concurred. “They’ve hired the best person globally for this job,” she said. “It’s exciting that it’s also a woman.”

Angela Ahrendts

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Courtesy of Burberry

Angela Ahrendts

Angela Ahrendts of Burberry.

Apple nombra a CEO de Burberry como encargada de ventas retail

Apple contrató a la CEO de la firma británica Burberry, Angela Ahrendts, para ocupar el puesto recientemente creado de vicepresidenta ejecutiva de ventas retail y online, con lo que la compañía tecnológica termina con una búsqueda de un año para ocupar este cargo.

Apple apostó por esta ejecutiva ya que obtuvo excelentes resultados en Burberry, al más que duplicar las ventas de la casa de moda de lujo desde 2006, rejuveneciendo la marca en parte por la adopción de las redes sociales e Internet.

“Ahrendts siempre ha estado increíblemente enfocada en la parte digital del negocio” comentó a Bloomberg John Guy, analista del banco Berenberg en Londres. “Si es que iba a ir a cualquier lugar fuera de Burberry, iba a ser en esa área”, agregó.

Ahrendts se unirá a Apple en la primavera boreal de 2014, reportó Tim Cook, director ejecutivo de la compañía.

Apple, la empresa mejor valorada del mundo, ha estado sin un encargado de retail a tiempo completo desde octubre del año pasado, cuando el ex encargado de esta área, John Browett, fue despedido por Cook como parte de una amplia reestructuración administrativa.

Después de que Ahrendts deje su cargo en Burberry, el director creativo de la compañía Christopher Bailey, tomará su puesto, tomando las funciones de director creativo y director ejecutivo.

Bailey ha estado en la compañía británica desde hace doce años y ha ocupado el principal cargo creativo durante seis años.

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The Woman Apple Hired Sounds Awesome — She Could Be Apple's Next CEO Read more: http://www.businessinsider.com/angela-ahrendts-apple-2013-10#ixzz2hoZBjKUw

Apple has finally filled a key hole in its executive team, hiring Burberry CEO, Angela Ahrendts, to run its retail stores and online site.

This is a critical hire for Apple: The company's retail stores are a major competitive advantage, and since ousting its prior retail chief last October, Apple has been searching for the right person to run the business for almost a year.

Few fashion-challenged tech aficionados (myself included) had heard of Ahrendts before this morning, but she's a big star in the luxury world.

Born and raised in a small town in Indiana, Ahrendts ascended through the ranks of Warnaco, Liz Claiborne, Donna Karan, and other fashion companies before taking the helm at Burberry in 2006. In her 7 years at the British fashion firm, she has transformed the company's products and business and delivered excellent returns for shareholders. Ahrendts is said to be a workaholic with both an excellent fashion and design sense and analytical business skills, and according to this 2010 Wall Street Journal profile, the people who know her and work with her have great respect for her.

One question that arose after the news broke was why Ahrendts would go from CEO of Burberry to SVP of an Apple division — a seeming step down on the corporate hierarchy. There are likely at least two answers to this.

The first is that Apple's retail business is vastly larger than Burberry, with about $16 billion in annual sales vs. Burberry's ~$2+ billion.

The second is that, if Ahrendts fits into Apple's culture and does an excellent job running its retail business, she probably has a good chance to become the company's next CEO.

Apple's senior executives have begun to emerge from the shadows in the years following the death of Steve Jobs. Although all of them are talented and capable, there is no clear successor-in-waiting. Assuming Apple continues to roll out great products over the next few years, Tim Cook will probably be Apple's CEO for a while. But at a company the size of Apple, it is always helpful to have a handful of strong CEO candidates on the senior executive team to take over when the time comes.

Unlike anyone else at Apple (with the exception of Cook), Ahrendts has run a major public manufacturing company whose success depends largely on high-end consumer product design and execution. She is not a "technologist," but Apple's greatest strength has never been raw technology. It has been understanding the intersection of "liberal arts and technology," as Jobs himself described it — and designing beautiful, intuitive technology products that human beings love.

Ahrendts has already demonstrated at Burberry that she can identify great designers and give them enough creative freedom to design and make great products, while also delivering on key business metrics (e.g., designing products that can actually be engineered and then produced on time and on budget). If Apple is to continue to dazzle global consumers with its products while remaining a staggeringly successful and profitable business, it will need both of these skills at the top. It will also need a leader who global consumers find impressive and inspiring. Ahrendts has all of those qualities.

So, yes, Apple has finally hired a strong executive to run its retail business. But if Angela Ahrendts works out at the company, she could eventually ascend right to the top. 

Read more: http://www.businessinsider.com/angela-ahrendts-apple-2013-10#ixzz2hoZGicUC