How Jack In The Box Is Able To Serve Breakfast All Day

By ASHLEY LUTZ

McDonald's has made little progress in serving Egg McMuffins and hashbrowns after 10:30 a.m. 

Meanwhile, fast food chain Jack In The Box has served breakfast all day for more than 20 years. 

How does Jack In The Box do it?

"All of our operations evolved around being able to serve items all day," Iwona Alter, vice president of menu innovation, told Business Insider. "Everything on our menu is streamlined and overlaps around that philosophy." 

For instance, Jack In The Box uses the same toasted bread for egg breakfast sandwiches and turkey cheddar melts. The company also uses grills and fryers with the capacity to cook both items, Alter said. 

McDonald's has said that grill and frying spaces are limited in restaurants, so workers have to shut down breakfast at 10:30 in order to make room for burgers and fries. 

Jack In The Box also offers about half the menu items McDonald's does, making it easier to serve all menu items at all hours.

If McDonald's wanted to serve breakfast all day, it would have to streamline its menu, Scott Hume at BurgerBusiness.com told Business Insider last year. The chain does offer some breakfast items at night under its "McDonald's After Midnight" menu. 

"The 'McDonald's After Midnight' menu works when customer traffic is light," Hume told us. "But it wouldn't work all day because it requires streamlining both breakfast and burger menus to a few all-star items."

SEE ALSO:  35 Companies Changing The Way We Shop And Eat 

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Jack In The Box Is Rolling Out Really Creepy Commercials Starring Giant Chickens And Sexting

Jack in the Box is going in a really strange route with its new online ad campaign.

The latest spot, called "Big Chickens," features men in big chicken costumes dancing around in bubbles. "I have no idea what's going on," Jack says. Us either.

Secret Weapon Marketing made the spot to promote the Really Big Chicken Combos.

It's a part of the same campaign that featured girls sitting on the bed doing what looks and sounds a whole lot like sexting. In reality, the "big ... really big" photos coming in are of a sandwich.

Jack in the Box took the video off of its YouTube channel last week, although a representative told Adweek that "the spot had a limited run due to the limited-time-only nature of the product and promotion … Knowing the spot would have a limited run, talent fees were negotiated so that Internet usage would expire when the promotion concluded. But again, this spot ran its full planned schedule."

Here's the video, as uploaded by a third-party.

SEE ALSO:  Robert Downey Jr. Is Starring In The Bizarre, Billion Dollar HTC One Campaign

Read more: http://www.businessinsider.com/jack-in-the-box-is-rolling-out-really-creepy-commercials-starring-giant-chickens-and-sexting-2013-8#ixzz2blltisCj