Mostrando las entradas con la etiqueta Ikea. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Ikea. Mostrar todas las entradas

2016/03/10

At Ikea, Everybody Is Equal

The egalitarian ethos runs deep at the Swedish furnishing giant.

During a visit in February to Ikea’s store in Miami, the company’s U.S. president, Lars Petersson, started talking trash.
It began when a worker there told Petersson about the difficulty he had dragging the store’s garbage all the way through the warehouse to the dumpsters. Petersson suggested that a forklift could save a lot of time and effort, but no forklift was free in the warehouse. So Petersson went and found one. The employee balked again—he didn’t know how to drive a forklift. So Petersson quickly arranged to get the worker trained in operating heavy machinery.
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See the full list of Fortune’s 100 Best Companies to Work For at fortune.com/bestcompanies, where you can also find job searching tips, career advice, and secrets from recruiters.
“It turned out to be a super–detailed question,” Petersson says. And at Ikea, this is the sort of banal problem solving that falls to the company’s top executives. Yes, even the head of the U.S. business has to think about how to take out the trash.
“Hierarchy is not a big Swedish thing,” Petersson explains. His title, “country manager,” lacks so much conceit that it confuses Americans. Only a handful of executives even have business cards. Everyone is on a first-name basis and sits side by side at Ikea desks, naturally, in an open floor plan at the company’s U.S. “service office” (Ikeaspeak for headquarters) in Conshohocken, Pa. Word to the wise: If you have an ego that needs stroking, Ikea is not the workplace for you.
The furnishings giant, with $5 billion in U.S. sales (and some $36 billion globally), has become a living laboratory of what happens when you put a Swedish spin on notions like egalitarianism and work-life balance in an American workplace. At the most basic level, the company’s Scandinavian ideals have brought generous policies on wages and benefits compared with the rest of Ikea’s retail cohort. Last year it began basing its pay on the MIT Living Wage Calculator, with hourly employees receiving an average of $15.45 an hour; meanwhile, the lowest starting pay is now set at $11.87—or nearly five bucks above the federal minimum wage. Part-timers are offered health benefits after just 20 hours of work per week.
Ikea culture discourages workaholics—much like its home country. After a year on the job, full-time employees receive an essentially unheard-of 24 days of paid time off and five sick days—and the company has an aversion to anybody working long hours. “My boss would say, ‘Go home, you’ve been here too long,’ ” says Nabeela Ixtabalan, who is head of human resources for the U.S. business. “Here, if you can’t do your job successfully in a reasonable amount of time, you’re doing something wrong.” Petersson, for his part, takes weekends off. (“All of them, basically,” he says.)
Workers at a Colorado store celebrating the Mile High Sports Spring Games, which raises funds for activities teams at a Denver high school.Courtesy of Ikea
Four Reasons Employees Love IkeaBenefits, benefits, benefits…and a culture of inclusion
  1. Retirement bonus: Last fiscal year, all full-time U.S. employees, regardless of salary, got an extra $1,182 in their retirement plans, beyond the company’s 401(k) match. Ikea calls the program “Tack!”: Swedish for “thank you.”
  2. A voice in benefit options: The company regularly surveys its employees to better understand what kinds of benefits they would like to have.
    That led to the addition of pet insurance as an option this year.
  3. Loads and loads of time off: Full-time employees who have been with the company 10 years get 34 days of paid time off, plus five sick days.
  4. And no glass ceiling: Not only are about 50% of all Ikea employees in the U.S. women, but they also make up more than half of senior managers and executives.


Leaving work behind for a monthlong vacation requires a deep faith in your co-workers that they can do the job without you. “We actually work with trust rather than control,” Petersson says. “That’s rooted in simplicity and our leveling of society in Sweden.” Swedes rank as some of the most trusting people in the world. “We don’t talk about taking a risk on a person,” Ixtabalan explains. “We talk about trusting this person. That to me is not semantics. It’s a very meaningful difference.”
Ixtabalan is a prime example. Last year she was a store manager in Houston, and today is U.S. head of human resources—making her part of the group of women that constitute more than half of all of Ikea’s senior managers and executives.
Since coming to the U.S. in 1985, Ikea has been trying to sell a vision of inclusion along with its flat-packed furniture. It featured a gay couple in a mainstream commercial more than two decades ago, and in 1995, Ikea started offering domestic partner benefits. In January the company’s benefits started covering gender reassignment surgery. These policies don’t always sit well in more conservative markets. In Italy, for example, a politician reportedly called for a boycott of the company after Ikea organized an event in support of gay marriage.
Petersson is unfazed by the criticism. “We don’t make different considerations in different countries,” he says. “It’s not that we aren’t appreciative and interested in local culture. We are very much. But there are some fundamental things that we are not negotiating.” 
A version of this article appears in the March 15, 2016 issue of Fortune with the headline “At Ikea: No Ranks, No Rancor.”
A “shopkeeper” in South Philadelphia loads boxes at an Ikea self-serve warehouse.Courtesy of Ikea

2014/01/17

Why Shopping At IKEA Is A Magical Experience Like Nothing In The World

By  

How do you sell 9,500 single-brand home furnishing products in a single store without being too overwhelming?
You do it in a very big and extremely well-designed store.
The only company that has pulled this off is IKEA, which has opened 345 retail locations and is expanding rapidly around the world. The company's $38 billion in annual revenue is larger than the GDP of Serbia, and it aims to reach $50 billion by 2020.
We recently visited the IKEA in Brooklyn and were blown away by the shopping experience. It's not that it's all fun or that IKEA products are that great — they're worth it if you know what you're doing but can be annoyingly shoddy. What impressed me was that the IKEA shopping experience was sort of fun and certainly worthwhile, with thoughtful design that gave me a favorable impression of the brand and led me to buy more.

The IKEA Experience in one customer traffic heat map. The store isn't too overwhelming, but it is overwhelming enough, with signs that direct customers in a disorienting maze, showing them so many products and making them spend so much time that they end up buying more than they planned on.

The IKEA Experience in one customer traffic heat map. The store isn't too overwhelming, but it is overwhelming enough, with signs that direct customers in a disorienting maze, showing them so many products and making them spend so much time that they end up buying more than they planned on.
Alan Penn

But first you've got to get there. Located in Red Hook, Brooklyn, the IKEA New Yorkers use is accessible by a free or cheap ferry from Manhattan, which is how my adventure began.

But first you've got to get there. Located in Red Hook, Brooklyn, the IKEA New Yorkers use is accessible by a free or cheap ferry from Manhattan, which is how my adventure began.
orijinal via www.flickr.com creative commons

This is where I spend the rest of my day.

This is where I spend the rest of my day.
Spencer Platt / Getty

Shoppers can grab a regular cart or big yellow bags and a rolling bag holder. Note the cheap delivery and paid assembly options advertised in the lobby.

Shoppers can grab a regular cart or big yellow bags and a rolling bag holder. Note the cheap delivery and paid assembly options advertised in the lobby.
Gus Lubin / Business Insider

Drop your stuff off here ...

Drop your stuff off here ...
Gus Lubin / Business Insider

Drop your kids off here ...

Drop your kids off here ...
Gus Lubin / Business Insider

And then up the escalator to the most impressive store in the world.

And then up the escalator to the most impressive store in the world.
Gus Lubin / Business Insider

First stop is the cafeteria, just what hungry travelers from Manhattan want and what we need to sustain hours of shopping.

First stop is the cafeteria, just what hungry travelers from Manhattan want and what we need to sustain hours of shopping.
Gus Lubin / Business Insider

IKEA food is cheap and good too.

IKEA food is cheap and good too.
Gus Lubin / Business Insider

After that whole horse meat scandal, there are signs promising high quality Swedish meatballs.

After that whole horse meat scandal, there are signs promising high quality Swedish meatballs.
Gus Lubin / Business Insider

Incredibly, many things at IKEA get cheaper each year.

Incredibly, many things at IKEA get cheaper each year.
Gus Lubin / Business Insider

Signs throughout the store explain the economical and environmental benefits of IKEA's cheap methods. This one explains why customers should clear their own dishes.

Signs throughout the store explain the economical and environmental benefits of IKEA's cheap methods. This one explains why customers should clear their own dishes.
Gus Lubin / Business Insider

Finally we're ready to shop, starting on the top floor Showroom.

Finally we're ready to shop, starting on the top floor Showroom.
Gus Lubin / Business Insider

The giant chair area has ample places to sit down — a feature that one appreciates when walking through the 346,000-square-foot store.

The giant chair area has ample places to sit down — a feature that one appreciates when walking through the 346,000-square-foot store.
Gus Lubin / Business Insider

Behold the light but sturdy Lack coffee table, one of IKEA's top sellers.

Behold the light but sturdy Lack coffee table, one of IKEA's top sellers.
Gus Lubin / Business Insider

Beside the main show room, there are dozens of little rooms showing how products look in place.

Beside the main show room, there are dozens of little rooms showing how products look in place.
joo0ey via www.flickr.com creative commons

A man takes a break to look out one of the few windows ...

A man takes a break to look out one of the few windows ...
Gus Lubin / Business Insider

At a beautiful view.

At a beautiful view.
Gus Lubin / Business Insider

Now on to the tiny model homes that are scattered through the store. This one at 575 square feet is pretty impressive ...

Now on to the tiny model homes that are scattered through the store. This one at 575 square feet is pretty impressive ...
Gus Lubin / Business Insider

But this one at 391 square feet is even cooler.

But this one at 391 square feet is even cooler.
Gus Lubin / Business Insider

It's amazing how much they fit into these spaces ...

Which inspires many people to furnish their whole apartment in IKEA.

As you walk through the store, the model homes get smaller and smaller, yet even this 270-square-foot home is impressive ...

As you walk through the store, the model homes get smaller and smaller, yet even this 270-square-foot home is impressive ...
Gus Lubin / Business Insider

With a pleasant kitchen and dining area ...

With a pleasant kitchen and dining area ...
Gus Lubin / Business Insider

And strategic use of lofting.

And strategic use of lofting.
Gus Lubin / Business Insider

Throughout the store there are signs pointing to a distant exit, spurring shoppers onward.

Throughout the store there are signs pointing to a distant exit, spurring shoppers onward.
Gus Lubin / Business Insider

Through the room full of ovens ...

Through the room full of ovens ...
Gus Lubin / Business Insider

The room full of closets, including the legendary Pax system that keeps getting cheaper ...

The room full of closets, including the legendary Pax system that keeps getting cheaper ...
Gus Lubin / Business Insider

The room full of beds, strategically placed at a point where shoppers are tired ...

The room full of beds, strategically placed at a point where shoppers are tired ...
Gus Lubin / Business Insider

Glad for an excuse to lie down ...

Glad for an excuse to lie down ...
Gus Lubin / Business Insider

Myself included.

Myself included.
Gus Lubin / Business Insider

And now for the ground floor Marketplace, which is packed with smaller items, as well as a warehouse of flat-packed furniture and checkout.

And now for the ground floor Marketplace, which is packed with smaller items, as well as a warehouse of flat-packed furniture and checkout.
Gus Lubin / Business Insider

After perusing big ticket items upstairs, the downstairs shopping experience feels like "Super Market Sweep."

After perusing big ticket items upstairs, the downstairs shopping experience feels like "Super Market Sweep."
Gus Lubin / Business Insider

They've got everything you need in your house and it's all super cheap (though buyer be warned, as some items I bought here, like these super cheap plates, were damaged very easily).

They've got everything you need in your house and it's all super cheap (though buyer be warned, as some items I bought here, like these super cheap plates, were damaged very easily).
Gus Lubin / Business Insider

It seems like half the art in Manhattan comes from this room.

It seems like half the art in Manhattan comes from this room.
Spencer Platt / Getty

And then we get to the warehouse, where customers track down flat packs containing large items and carry them out on dollies.

And then we get to the warehouse, where customers track down flat packs containing large items and carry them out on dollies.
Stephen Chernin / Getty
(Note: Photo from a N.J. IKEA.)

Getting customers to buy into this self-serve mentality — which carries through to the assembly of furniture — is the greatest trick IKEA ever pulled.

Getting customers to buy into this self-serve mentality — which carries through to the assembly of furniture — is the greatest trick IKEA ever pulled.
midorisyu via www.flickr.com creative commons
(Note: Photo from a Japan IKEA.)

Then the checkout line. It is by far the ugliest part of the IKEA experience.

Then the checkout line. It is by far the ugliest part of the IKEA experience.
REUTERS / Shannon Stapleton

People are tired by the time they get here and the lines are long. I saw a fight almost break out when someone appeared to cut the line.

People are tired by the time they get here and the lines are long. I saw a fight almost break out when someone appeared to cut the line.
David Leo Veksler on www.flickr.com via creative commons

At least there are undeniably useful knickknacks to buy even here.

At least there are undeniably useful knickknacks to buy even here.
Gus Lubin / Business Insider

The last brilliant touch comes after the checkout, when tired customers get another chance to eat and buy Swedish food to take home.

The last brilliant touch comes after the checkout, when tired customers get another chance to eat and buy Swedish food to take home.
Jemimus via www.flickr.com creative commons

A day well spent.

A day well spent.


Read more: http://www.businessinsider.com/ikeas-amazing-store-design-2014-1?op=1#ixzz2qgTumdTY

2013/12/05

Ikea "colapsa" tras recibir 20 mil solicitudes de trabajo para nueva tienda en España

Ikea 'colapsa' tras recibir 20 mil solicitudes de trabajo para nueva tienda en España

Según la multinacional de origen sueco, la sucursal que estará ubicada en Valencia y dispondrá de sólo 400 puestos de trabajo.


- La multinacional Ikea recibió 20.000 demandas de empleo en 48 horas para los cuatrocientos puestos de trabajo en la tienda que abrirá en 2014 en Valencia, en el este de España.

La compañía informó hoy de que la avalancha de solicitudes motivó que el servidor virtual se colapsara y tuviera que suspenderse temporalmente el proceso de selección de personal.

La cifra supone cuatro veces más de peticiones que la mayor demanda de empleo registrada hasta ahora en ese período de tiempo.

La multinacional sueca recordó que la apertura que más solicitudes de empleo ha recibido fue para la tienda de Jerez (sur), en la que en un mes recibieron 50.000 candidaturas.

Según la última Encuesta de Población Activa en España existen 5,9 millones de personas sin empleo, lo que supone el 25,9%, aunque entre los jóvenes menores de veinticinco años llega al 54,3%.

www.emol.com

2013/10/14

Ikea aumenta sus ventas un 3,1% hasta 27.900 millones de euros durante el año fiscal

Ikea aumenta sus ventas un 3,1% hasta 27.900 millones de euros durante el año fiscal

El aumento de las ventas se produjo especialmente en los mercados ruso y chino, aunque también se registraron "avances significativos" en América del Norte.


 La cadena de muebles y objetos para el hogar sueca IKEA informó hoy de que sus ventas subieron un 3,1%, hasta los 27.900 millones de euros, en su último año fiscal, que abarca de septiembre de 2012 a agosto de 2013, frente al ejercicio anterior.

Medidas en unidades comparables, es decir, contando solo las tiendas que han estado abiertas al menos un año, las ventas crecieron un 1,8%, informó en un comunicado la multinacional que, como no cotiza en bolsa, no tiene obligación legal de presentar sus cuentas de forma más detallada y con carácter trimestral.

El aumento de las ventas se produjo especialmente en los mercados ruso y chino, aunque también se registraron "avances significativos" en América del Norte, resaltó la empresa sueca, que aquejó asimismo las consecuencias de la crisis de la deuda en la zona euro.

"Mientras, el sur de Europa continuó bajo la influencia de la actual situación económica", destacó la cadena sueca en su nota.

Ikea tiene previsto aportar más datos sobre su último año fiscal en el informe anual de la compañía, que será publicado en enero del próximo año.

La cadena sueca cuenta en la actualidad con 302 tiendas en 26 países y recibe 690 millones de visitas al año.

www.emol.com

2013/09/21

Familia de multimillonario fundador de Ikea está molesta por libro que revela disputas

Familia de multimillonario fundador de Ikea está molesta por libro que revela disputas

La obra titulada "Ikea en marcha hacia el destino" será publicada el próximo 27 de septiembre y contradice la historia oficial del grupo económico sueco.


 La familia Kamprad está molesta por un polémico libro que revela la dura batalla entre el fundador de Ikea, Ingvar Kamprad, y sus tres hijos por varios miles de millones de euros, dijo el sábado un directivo del grupo al diario Dagens Industri.

La obra titulada "Ikea en marcha hacia el destino", que será publicada en Suecia el 27 de septiembre, contradice la historia oficial del grupo, según la cual Kamprad padre, fundador en 1943 del futuro líder mundial del mueble, cedió en 1982 todos sus intereses en la compañía a varias fundaciones y empresas que garantizaron la buena gestión de su imperio.

Kamprad, de 87 años, habría mantenido en realidad derechos sobre la marca Ikea y un pequeño porcentaje sobre las ventas.

Según los autores, sus hijos, nacidos entre 1964 y 1969, cuestionaron estos derechos y reclamaron que las cantidades fueran a parar a la fundación familiar.

"Aparentemente hablamos de entre 20.000 y 30.000 millones de coronas (entre 2.300 y 3.500 millones de euros actuales)", declaró recientemente el periodista Stellan Björk a Dagens Industri.

Los miembros de la familia Kamprad "no han tenido la oportunidad de leer todo el libro" afirmó al diario sueco Goran Grosskopf, el presidente de Ingka Holding, la sociedad holandesa al frente del grupo.

Grosskopf, que afirma haber hablado con los Kamprad, asegura que están "desde luego terriblemente afligidos y decepcionados" por esta publicación.

www.emol.com

2013/09/19

Un libro revela que los hijos de fundador de empresa Ikea le arrebataron miles de millones de euros


Un libro revela que los hijos de fundador de empresa Ikea le arrebataron miles de millones de euros





 Un libro que se publicará a finales de mes en Suecia revela la disputa entre el fundador de Ikea, Ingvar Kamprad, y sus tres hijos, que consiguieron arrebatarle miles de millones de euros, indicó este jueves un diario sueco.

El diario económico Dagens Industri publicó extractos de esta obra titulada "Ikea, en marcha hacia el futuro", firmada por el ex ejecutivo de Ikea Lennart Dahlgren, el periodista Stellan Björk y el economista Karl von Schulzenheim y que se publicará el 27 de septiembre.

El libro contradice la historia oficial del grupo según la cual Kamprad padre, fundador en 1943 del futuro número uno mundial de los muebles, habría entregado en 1982 todos sus intereses en la compañía a numerosas fundaciones y empresas que garantizan la buena gestión de su imperio.

Kamprad, de 87 años, habría mantenido en realidad derechos sobre la marca Ikea y un pequeño porcentaje sobre las ventas.

Según los autores, sus hijos, nacidos entre 1964 y 1969, cuestionaron estos derechos y reclamaron que las cantidades fueran a parar a la fundación familiar.

"Aparentemente hablamos de entre 20.000 y 30.000 millones de coronas (entre 2.300 y 3.500 millones de euros actuales)", declaró Björk a Dagens Industri.

El conflicto llevó a Peter, Jonas y Mathias Kamprad "entre otras cosas" a contratar abogados en Estados Unidos, según los autores. 

Kamprad, sintiendo que estaba condenado a perder, cedió y esto le llevó a perder el interés por Ikea. "Oscilaba entre la ira y el abatimiento", puede leerse en el libro.

Dagens Industri informó de que no obtuvo respuesta a las preguntas que planteó a los protagonistas del caso.

Contactada por la AFP, Ikea no se había pronunciado este jueves por la mañana.

Ingvar Kamprad, que se exilió en Suiza en los años 1970, anunció en junio su intención de mudarse para pasar los últimos días de su vida en Suecia. Amante de la discreción, el fundador de Ikea no aparece nunca en público junto a sus hijos, que manifiestan el mismo rechazo a la exposición mediática.

www.emol.com