The Road to Cuba

The Opportunities and Risks for U.S. Business

Knowledge@Wharton

Foreword by Mauro Guillén, Faquiry Diaz Cala, and Gustavo Arnavat

Among the first ebooks to examine the opportunities and risks for US business since President Barack Obama announced his intention to normalize relations with Cuba

After President Barack Obama’s announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities—and risks—should US companies consider as they explore the business potential of one of the largest markets in the Caribbean?

The Road to Cuba: The Opportunities and Risks for US Business answers those questions and more. In this original in-depth ebook, Knowledge@Wharton, The Wharton School’s online journal of business analysis, addresses:

• Quick-win opportunities: travel and tourism, telecoms, financial services, and food industries
• Longer-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agriculture
• The political and economic risks and hurdles: An analysis of what could speed up—or derail—progress in relations

The Road to Cuba is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-read for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way.

ABOUT KNOWLEDGE@WHARTON BOOKS

Insights and inspiration business leaders can use today—from The Wharton School’s online journal of business analysis

Published as ebooks by Wharton Digital Press, this practical line of books includes two series:

• Knowledge@Wharton Originals: All-new, in-depth coverage of a timely and important business matter or trend, featuring key takeaways that business leaders and professionals can leverage immediately
• Knowledge@Wharton Essentials: Collects the best of Knowledge@Wharton’s reporting on a single topic of significant business concern, laying out the challenges and offering solutions

Each Knowledge@Wharton ebook offers you what you need to address a business challenge or opportunity head on—today.