Last month, Airbnb changed its logo to a symbol it calls the "Bélo," meant to convey that Airbnb is not so much a company as it is a community of people who feel a sense of belonging when they stay with one another.
Alas, the internet mostly ignored the company's strategic branding once people began to point out that the new logo looks like both the male and female reproductive organs.
While companies like Reebok and Foursquare joined Airbnb in completely rebranding themselves this year, others, like Google and Cadillac, opted for more subtle changes to their logos.
This is Olive Garden's old logo. The restaurant changed its logo in March ...
Olive Garden
... and was jeered for making a logo that some people felt was too generic.
Olive Garden
Google's old logo is synonymous with the internet to many who use its products.
Google
Its new logo isn't much different (the 'g' and the 'l' have been moved ever so slightly to the right).
Google
WWE's old logo is a holdover from when it had an edgier show in the early 2000s.
WWE
Its new logo is cleaner and more professional.
WWE
Foursquare ditched its old logo when it split itself into two apps — Foursquare and Swarm.
Foursquare
The new logo was created to look like both a map pin and a superhero symbol.
Foursquare
Publishing giant Penguin Random House's old logo acknowledged each of its combined firms.
Penguin Random House
The new logo fuses them into a single identity.
Penguin Random House
Bacardi's old logo featured the brand's iconic bat.
Bacardi
The new logo has a smaller bat, creating a cleaner, more distinct design.
Bacardi
PayPal made some improvements to its old logo.
PayPal
The new logo has a bolder word mark and more vibrant colors, and the overlapping Ps are designed to emphasize human connection.
PayPal
Black & Decker's old logo used an ampersand to connect the names of the brand's two founders.
Black & Decker
Its new logo uses the trendier plus sign, instead.
Black+Decker
Lipton's old logo featured a bright lemon.
Lipton
The new logo isn't too different, but it reminds us a lot of the Lay's potato chips logo.
Lipton
See what we mean?
Lipton, Lay's
Hotwire's old logo included an airplane design to remind you it's a travel-booking company.
Hotwire
The new logo just has this red dot.
Hotwire
Cadillac's old logo is something of an icon in the automotive world.
Cadillac
The new logo isn't much different, but Cadillac got rid of the laurel wreath that used to appear underneath its crest.
Cadillac
Florida State University's old logo was there when the Seminoles won the national championship in football this past season.
Florida State
Its new logo tilts the Seminole's head toward the sky and replaces the "Florida State" lettering with a feather.
Florida State
Getting rid of your school name might be a college sports logo trend. Here's the University of Illinois' old logo.
University of Illinois
And here's the new logo, which identifies the school only with a block 'I.'
University of Illinois
In the pros, the Tampa Bay Buccaneers made some tweaks to their old flag logo, seen here.
Tampa Bay Buccaneers
The result is Tampa's brighter new logo, ARRRGHuably the Bucs' best yet.
Tampa Bay Buccaneers
Italian soccer giant Inter Milan also made a few changes. Here is its old logo.
Inter Milan
And here is its new logo, which no longer has the star on top.
Inter Milan
Reebok's old logo was never quite as famous as the Nike Swoosh or Adidas' three-stripe design.
Reebok
But its new logo makes the brand look more like a B2B software company.
Reebok
Fandango's old logo was designed to look like a movie ticket.
Fandango
Its new logo has its letters closer together and an upside-down 'F' hidden in the orange space.
Fandango
Oxford Dictionaries' old logo was a fairly plain word mark.
Oxford Dictionaries
Its new logo is a bit more stylish, but it looks a lot like the logo for Beats by Dr. Dre.
Oxford Dictionaries
See? That's the Beats logo on the right.
Oxford Dictionaries, Beats by Dr. Dre
Morton Salt's old logo has been a fixture of grocery stores everywhere for years.
Morton Salt
Their new logo has several very slight changes. There's a little curve at the end of the 'R' in the lettering, and fewer blue lines in the woman's hair.
Morton Salt
Visa's old logo famously had a golden tip on the 'V.'
Visa
The new logo gets rid of this flourish. The letters are also darker shades of blue.
Visa
Now see some truly terrible logos.
Read more: http://www.businessinsider.com/2014-logo-changes-2014-8?op=1#ixzz3B3gUpyZP
No hay comentarios.:
Publicar un comentario