16% of U.S. teens said they would pay $350 for an 'iWatch'

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Philip Elmer-DeWitt

The percentage of well-heeled American teens who said they would pay $350 for an ‘iWatch’ actually fell a point –from 17% in the spring to 16% in the fall — according to Piper Jaffray’s bi-annual teen survey.

PJC’s Gene Munster characterized that response as “tepid” — a word that Dawn Chmielewski used twice in her Re/Code story: Teens “Tepid” on Apple Watch.

Sam Colt’s write-up for Business Insider went further.

• Headline: “Teens Aren’t Interested In The Apple Watch”
• Photo caption: “Apple Teens have shown little interest in the Apple Watch.”
• Lede: “The Apple Watch probably won’t be a hit with teenagers, according to Piper Jaffray’s Gene Munster.”
• Analysis: “That’s a staggeringly low level of interest for an Apple product.”

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What Colt doesn’t mention is that the survey of 7,200 American teenagers was begun on Aug. 25 — two weeks before the Apple Watch was unveiled. (The polling, conducted in schools and online, continued until Sept. 30, so some of the teens may have known — as well as any of us at this stage — what the device can and can’t do.)

How well-heeled were the study subjects? According to this survey, 67% own an iPhone, 63% own a tablet (66% iPads) and 7% already own a smartwatch.

Below: The results.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple  AAPL -0.06%  coverage at fortune.com/ped or subscribe via his RSS feed.